Customer case
Smarter workflows with personal AI assistants.
Nooli Living sells interior products such as glass walls, sliding doors and acoustic panels. After participating in Claro's AI Masterclass*, co-founders Marcus and Ulrika Kjellman began using personal AI assistants to streamline everyday work across the business. Within just a few weeks, AI had become a practical part of several recurring workflows.
The challenge
At Nooli Living, product expertise and close customer relationships are central to the business. As the company grows, many important tasks still require significant time and attention. The goal was not to replace expertise, but to reduce repetitive manual work and create more efficient internal processes, allowing the team to focus on higher-value activities.
What happened
Rather than relying on generic AI prompts, Marcus and Ulrika developed personal AI assistants adapted to Nooli Living's products, tone of voice and day-to-day operations. They quickly began applying AI to real business tasks: a live business dashboard that provides an overview of sales performance in real time, and improved product images, making it easier to produce consistent visual content. Instead of becoming a separate AI initiative, the assistants became integrated into existing workflows and supported work that was already part of the business.
The team continues to identify new opportunities where AI can simplify recurring tasks and improve internal workflows.
What they run now
“The dashboard gives us a much better overview of the business and helps us follow sales in real time.”
“The AI assistant has made it much easier to work with our product images. We're now working significantly faster, allowing us to dedicate more time to providing excellent customer service.”
*The AI Masterclass was the in-person predecessor of today's AI Accelerator.